Complete Guide to the Facebook Pages iPhone App
The Facebook Pages app is the official Facebook Page manager app for iPhone (iOS). It allows administrators of Facebook brand pages to manage their Pages from their smart phone. Until the introduction...
View ArticleGoogle+ Events vs. Facebook Events: King of Virtual & King of IRL
My first thought about the new Google+ Events was that no matter how slick and cool it is, this is one feature that could be hurt by the “my friends aren’t here” factor. I’m on record for advocating...
View ArticleHow Facebook Is Silencing 57% of Your Fans
UPDATE: Facebook has now introduced an update for all mobile apps that includes a share button for posts from others in your news feed. Late to the game, but the problem described below is no longer a...
View ArticleSocial Media Targeting and Measurement
A live blog of a presentation by Patrick Toland at the Internet Summit Conference, Raleigh NC, November 7, 2012. Mr. Toland is Chief Revenue Officer at Optimal, a social media advertising and analytics...
View ArticleFacebook and Twitter Marketing
The Facebook Exchange Opportunity Josh Nannen – Senior Director of Sales, Triggit Early days of paid search are paralleling early days of FBX. FBX is retargeted advertising using Facebook. How it...
View ArticleSEO for the Social Media Minded: Webinar by Rand Fishkin and Nathan Latka
Once upon a time there were SEOs and Social Media Managers. SEOs lived on a solid planet called Data and lived by a code called Measurable Results. Social Media Managers lived in a cloud world called...
View ArticleFood Trucks Master Small Business Social Media: What’s Your Excuse?
If you hold a mirror under your nose and find even the slightest hint of mist, you’ve probably heard that social media has arrived. Many of us use it as a means to watch endless hours of cat videos or...
View ArticleWhy the Google Plus Paid Page Promotion Plan Will Be Better than Facebook’s
UPDATE 20 December 2012: The advertising option previewed in this post is now active and available to selected US Google+ brand pages in the US, according to this post by Google staffer Christen...
View ArticleFacebook Graph Search, Search Quality, and the Meaning of Like
Facebook’s new Graph Search feature promises to revolutionize our searches by tying together the social graph of our friends and Liked pages. At first glance, the ability of the new search to bring...
View ArticleMark Traphagen Interviewed by 97thFloor
Virante’s Director of Digital Outreach Mark Traphagen (Google+ | Twitter) was interviewed by Brandon Hassler of digital marketing agency 97th Floor. Brandon asked Mark questions about the following: Q....
View ArticleWhy Nobody Enters Your Contest
What follows is a real life story, I have not changed any of the names because these brands need to be taken out back and given a stern talking too. Executive Summary: Nobody enters your contest...
View ArticleRebranding Without All the Fuss
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media has the perfect mediums to convey the change...
View Article“The Interview” that wasn’t banned
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of my own mother. See, my mom is what we like to call “behind the times” when it...
View ArticleWhy Instagram is becoming a marketing power
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for companies to market their brand. Users are annoyed...
View ArticleLinkedIn Means Business
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no fear because this is all very possible to do. LinkedIn has over 330...
View ArticleThe #Rules of Hashtags
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point where major corporations are integrating them into...
View ArticleThe Power of Social Media: The Scandal Effect
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR and our society’s obsession with mobile...
View ArticleLinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these options serve a great purpose for your company but...
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